• Who We Are
  • Leadership Team

The power to transform goes right to our core.

Here at Legend, our seasoned, specialist leadership team plays an active role in ensuring that each of the companies in our group has the support, training and resources needed to overcome challenges, meet growing demands and strengthen each business. Furthermore, we are constantly refining and implementing strategies and systems, which, allow each of the companies and partners in our network to seamlessly collaborate as an integrated, cohesive team.

To do this, we have focussed on developing a new corporate culture across all our companies. Based on integrity, empowerment, inclusion and teamwork. Our new corporate culture goes above and beyond to achieve gender equality, diversity by recognising the value that comes from individuality, personal experience and varied heritages. Because at Legend we believe, the power to transform is in all of us.

Our Vision

To build a valuable company that demonstrates repeatable processes, clear strategy, sustained profitable growth and employee purpose.

Our Mission

Empower customer success – delivering value, innovation & service through superior strategy, people & processes

Our Values

At Legend we are all about winning, but we care how we win. We strive to achieve superior results through setting clear goals, defining responsibilities and being accountable for our actions. We are proud to have created a trusting, respectful and inclusive environment, where both personal and team growth, creativity and innovation flourishes.

Accountability

We are accountable for the success of Legend and to fulfilling the commitments that we make to our customers, suppliers and each other. We respect our communities, the environment and take ownership for our actions.

Teamwork

We encourage an environment of innovation, creativity and results through open and honest communication. We model leadership that teaches, inspires and promotes full participation.

Integrity

We practice values-based leadership and demand of ourselves and each other the highest standards of individual integrity through direct, open and honest communication.

Respect

We are direct and open in our communication. We can achieve more as a team when we embrace diversity, challenge each other and recognise the value that comes from individuality, personal experience and varied heritages.

Excellence

We seek to profitably delight our customers.
We challenge each other to improve our products, services, processes and each other.
We strive to understand our end markets and our customers’ businesses, to anticipate their needs today and in the future.

Gary Uren

Chief Executive Officer

With over 30 years’ experience leading public, private and private equity businesses within the electrical and industrial products sector in Australia, UK, Brazil and the USA. Gary recently partnered with Adamantem Capital to acquire Legend Corporation and its trading subsidiaries. As Chief Executive Officer, Gary is harnessing the power to transform, strategically improve our channels to market, expand our range, and through further company acquisitions; increase Legend’s footprint across the entire sector.

Mark Pearson

Chief Financial Officer

Mark’s 20 years’ experience as a CFO & Company Secretary, has seen him partnering with the C-suite to maximise shareholder return. Through effective strategic planning and execution, his proven track record for implementing robust checks and measures, ensures Legend continues to grow in strength and profitability for years to come.

David Humphreys

Group General Manager, Marketing

With over 30 years’ Marketing & Category management experience across some of Australia’s leading brands and industries including: Plumbing, Electrical, Appliances and commercial furniture. David’s wealth of knowledge, cross industry and channel experience sees him heading up our marketing team and overseeing the promotion of our extensive range of businesses, products and services, across our chosen markets and channels.

Alison Murphy

Head of Digital Transformation

Previously the National Manager of Digital Marketing at Blackwoods. Alison’s knack for improving and streamlining internal and external operations. Her unique blend of technology management, digital marketing, operations and leadership experience means, Alison is perfectly suited to her role as our Head of Digital Transformation.

Lyn Kuppen

Group Human Resources Manager

Having provided HR management for the last 12 years at Legend, Lyn’s expertise in providing HR management at both strategic and operational levels including; organisational development, workforce planning, industrial relations, recruitment, change management, learning and development and performance management. Have been pivotal in growing and evolving Legend into the business it is today.

Michael Byron

Executive General Manager Celemetrix

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Sumit Kini

Head of Operational Excellence

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Jason Gerard

Executive General Manager Hendon

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Scott Rimes

General Manager Systems Control Engineering

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