Legend Corporation partners with ECM Industries (Milwaukee USA) to distribute range of electrical products for construction and maintenance in Australia and New Zealand

Legend Corporation Limited (“Legend”) is pleased to advise that it has partnered with ECM Industries (“ECM”) to distribute a range of electrical products in Australia & New Zealand. With industry-leading brands such as Gardner Bender, Sperry Instruments, CAL TERM and Bergen; and backed by a solid track record for innovative product development for markets such as Electrical Construction & Maintenance, the ECM partnership gives Legend access to a wide range of global leading brands which complement their existing product portfolios.

ECM is a Milwaukee (WI) based privately owned corporation with an enviable reputation as a leading supplier to the USA electrical industry, with a broad product portfolio and strong market positions in electrical wholesale as well as big box retail. “ECM’s brands have “trade credibility” going back over 50 years which when coupled with Legend’s distribution and sales capabilities in ANZ markets, will create new opportunities for customers in Australia and New Zealand” says Group GM Marketing David Humphreys.

Speaking about the partnership Legend CEO, Gary Uren, said “ECM is a likeminded business with a track record of innovative product development and strategic growth. ECM is a globally respected brand which will be available through our Ecco Pacific business. ECM along with REPL, ABB and Emerson further strengthen our portfolio which in turn allows us to better serve our customer markets.

Speaking about the partnership, ECM CEO, Mr. Mike Masino, said “We see Legend as a well-respected and strong partner in the Australian & New Zealand markets for our growing range of products. Our brands have been supplying electricians, do-it-yourselfers, contractors, and maintenance technicians with a wide variety of innovative products for over 50 years.”

About Legend 

Legend is a privately owned Australian company providing market leading electrical products and industrial solutions to professional installers. Legends products are engineered, tested and certified to local standards.  

 Legend operates in all states and territories in Australia and New Zealand and exports to the USA and elsewhere. Legend is renowned for its product quality and world-class customer service. Legend employs over 350 people across Australia and New Zealand located at multiple manufacturing sites, engineering facilities, test laboratories as well as corporate offices and distribution facilities. 

For more information please contact:

David Humphreys   

Group General Manager Marketing  

Legend Corporation 


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